Our study of marketing science becomes deeper. Students explore several more specific issues common to many marketing fields. These include business-to-business marketing to build client bases and supply chains, the application of new developments in media theory to build creative approaches to online marketing, and a detailed look at how market researchers define, refine, and identify market segments.



course coordinator

Adam Riggio

Adam teaches in Royal Crown College’s Business Administration program, contributing years of experience working in public relations and marketing for small businesses and non-profits.As well as his experience and training in corporate communications, Adam also holds a doctorate from McMaster University in philosophy. There, he produced a study of how concepts from the life sciences influence the moralities of the global environmental movement. It was published in 2015 by Palgrave MacMillan as Ecology, Ethics, and the Future of Humanity. He is also the digital editor of the international research journal Social Epistemology. Adam has presented his work at professional research conferences throughout Canada, in the United States, Britain, Switzerland, and Ecuador. Some of his work has recently been translated into Mandarin by teachers at Wuhan University of Science and Technology.

At Royal Crown College, Adam is developing innovative new methods in teaching business and marketing programs at the college level. Test and assignment content is designed to
encourage students to engage their creative and critical powers to the fullest extent. Such flexibility in thinking, as well as the ability to entertain, pursue, and research unorthodox ideas is an essential foundation of career success. Another pillar of Adam’s unique approach to business education is that he integrates ethical questions and space for moral analysis of management policies throughout his courses. This is based on the studies, carried out by researchers at several Ivy League business schools over the last decade, that when ethics courses are taught entirely separately from the rest of a program's technical training, people too easily compartmentalize business practice from the ethical implications of their actions. Adam’s plans for innovation at Royal Crown include integrating the development of keen analytical skills and intuitions with an eye on the systematic, indirect, and moral effects of corporate actions.


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