Students are introduced to the field of direct and indirect selling, and so learn the fundamental skills required for success in sales. Major projects include the sales presentation, but students will also examine how to write phone bank scripts for telephone sales, as well as how to appeal to customers through email marketing and a variety of other channels.
Sandra L. Costa
Sandra L. Costa is the ESL Teacher and Program Coordinator at Royal Crown College. She holds a Bachelor of Arts & Science from the University of Toronto (English Literature / Minor in Spanish Language & Literature) and is a graduate of the School of Media Studies at Humber College. Although she was focused on pursuing a career in journalism, teaching became her new passion.
Sandra is TESOL Certified and has taught ESL both privately and for a language school overseas. Her students have come from all different cultures and backgrounds. In 2016, Sandra was a Career Colleges Ontario Nominee for Excellence In Teaching. When teaching, her goal is to give students a greater understanding of the course material through in-class lessons and outside experiences. She believes learning should be fun. She pushes her students to do their best and gain a new sense of confidence. She is their biggest cheerleader. There is nothing more rewarding than to see students grow both academically and as individuals, and knowing she had a part in that. Sandra is committed to giving her students a comfortable learning environment and has an open door policy – she is there for her students whether to help them with course material or something personal.
Sandra speaks Portuguese, Spanish, French, and some Japanese. She has worked as a Portuguese Interpreter and is very proud of her Portuguese heritage. In her free time, Sandra enjoys reading, theatre and foreign language films, listening to music, and travel. She is actively involved with fundraising for different charities such as the Princess Margaret Cancer Centre, The Toronto Humane Society, The Scott Mission, and the Toronto Pearson Airport Propeller Project.